01
Send one file
A plain export: product names, net weights, volumes sold, own brand or not. Any format, any language.
Altera AI, by Altera Food
Your protein ratio, measured.
Altera AI classifies every product in your catalogue under WWF Planet-Based Diets and the Protein Tracker, and delivers both ratios within two weeks. Free for retailers.
Product demo · 4 min 30
15+
retailers across Europe
7
countries
2 weeks
to your ratio
€0
for retailers
How it works
One file. Two ratios. A clear view.
02
Checked and classified
Every row is checked, then every product is classified under both methodologies: reference database first, AI for the rest, human review for uncertain cases.
03
Protein and ratios
Protein content and plant / animal split for every product, then your WWF and Protein Tracker ratios, calculated separately.
04
Your results
An insights report, a results workbook, a product-level file and the WWF scope statement, presented to your team.
Across Europe
Where Altera AI is at work.
From France to the UK, retailers are measuring their protein ratio with Altera AI. Free, in every language of their catalogue.
Built for retail data and for your confidentiality.
Your sensitive data never reaches the AI
Volumes, sales, margins, costs, store data, supplier information and strategic inputs stay separate from categorization prompts. AI classification works only on the product descriptors it needs: name, category, sub-category, brand, ingredients, labels, language and country.
Two methodologies, never mixed
WWF Planet-Based Diets and the Protein Tracker are calculated separately, each in its own report.
Humans in the loop
Uncertain cases are flagged and reviewed, and a sealed sample is checked by hand.
Fully traceable
Every value keeps its source and its confidence score.
Meet the founders“Protein transition targets are easy to announce and hard to steer. The gap between commitment and results usually comes down to three things: usable product data, consistent categorization and the ability to turn the ratio into commercial decisions. Altera AI was built to close that gap.”
Blog
Insights & publications.
2 October 2026
Plant Protein in Store: 7 Misconceptions Among Retailers
When it comes to plant protein, conversations with retailers often run into the same certainties: customers do not want it, it costs more, meat would have to come off the shelves. The figures say something else, and sometimes the opposite of what you would expect. Here are seven misconceptions, checked against public data.
Read
25 September 2026
Publishing Your Protein Ratio Without Greenwashing Risk: What the EmpCo Directive Changes
The EU's EmpCo Directive applies from 27 September 2026 and sets stricter rules for environmental claims made to consumers. A protein ratio shown in store, on a website or in a campaign can be one of them. It can still be published, provided it is precise, explained and verifiable. Here is what the text says, where France stands, and our rules for publishing safely.
Read
18 September 2026
10 Questions Retailers Ask Before Calculating Their Protein Ratio
Before calculating their protein ratio, retailers almost always ask the same questions: what data to provide, who will see it, how much time and money it takes, and whether the result has to be published. Here are our answers, as we give them in meetings.
ReadYour catalogue next.
Free for retailers. Your ratio within two weeks, under NDA.